This project started out with a goal
to examine people’s
associations with colors, where their color preferences
are, and how these associations and preferences differ
among age, gender and culture. After the survey was built
and the responses gathered, a realization set in that my
goal wouldn’t fully be satisfied. It was necessary
to avoid the topic of cultural differences and similarities
altogether. Although I was only left with gender and age,
these two topics alone seemed to produce more questions
than I could answer during this short 10 week quarter.
Although I feel that my research was
satisfactory, I hoped to go into more detail with each
topic. There are many opportunities for future research if someone were so
inclined. Culture differences among participants would
deliver some very interesting results. Color associations vary greatly
depending on the culture. This can be taken a step further
where the differences and similarities between groups
of people who live in different geographical locations,
but share a similar culture. For example, how do people in
Alaska differ from people in Florida? How do people in
Spain differ from people in Rio? One method could even
use zip codes and examine differences among people in
the United States and Canada. The one task that needs
to take
place before more research can begin is the collection
of more data. With the aforementioned time constraint,
my ability to collect a large sum of data was hindered.
Another idea for possible future research could be the
correlations between color and sound. In the research
work I did I found large similarities between the feelings
people have and the feelings they have around sounds
and music. This might explain the popularity of music
videos.
I hope you enjoyed this project. If you come across any
grammatical or spelling errors, or you see a reference
that doesn’t seem correct, please contact me.
Thank you for visiting.
Joe Hallock
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